{"id":850392,"date":"2026-07-11T10:00:02","date_gmt":"2026-07-11T13:00:02","guid":{"rendered":"\/?p=850392"},"modified":"2026-09-11T12:55:21","modified_gmt":"2026-09-11T15:55:21","slug":"mercado-revisa-para-cima-as-projecoes-de-vendas","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/mercado-revisa-para-cima-as-projecoes-de-vendas\/","title":{"rendered":"Mercado revisa para cima as proje\u00e7\u00f5es de vendas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Os programas de fortes incentivos financeiros do Governo Federal &#8211; Carro Sustent\u00e1vel e Move Brasil &#8211; deram suporte fundamental \u00e0s revis\u00f5es das proje\u00e7\u00f5es de vendas que a Associa\u00e7\u00e3o Nacional dos Fabricantes de Ve\u00edculos Automotores (Anfavea) e a Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave) acabaram de anunciar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A Anfavea, no come\u00e7o do ano, esperava crescimento de apenas 2,7% para ve\u00edculos leves e pesados, e agora subiu a expectativa para 12,1% &#8211; com um total de 3,014 milh\u00f5es de unidades. A Fenabrave tem feito proje\u00e7\u00f5es com grau de acerto um pouco melhor nos \u00faltimos anos. A representante das concession\u00e1rias previu vendas 3% maiores em 2026 e revisou, no come\u00e7o deste m\u00eas, para avan\u00e7o de 7,9% e 2,902 milh\u00f5es de unidades.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829736\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1167\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp\" alt=\"Vendas\" class=\"wp-image-829736\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp 1750w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-150x100.webp 150w\" sizes=\"(max-width: 1750px) 100vw, 1750px\"\/><figcaption class=\"wp-element-caption\">Anfavea e Fenabrave, principais entidades do setor automotivo, revisaram para cima as proje\u00e7\u00f5es de vendas para este ano<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar da boa not\u00edcia, deve-se considerar a sustentabilidade destes bons resultados. Em 2012, foram vendidas 3,8 milh\u00f5es de unidades, mas j\u00e1 no ano seguinte os n\u00fameros come\u00e7aram a cair e mergulharam ao longo dos per\u00edodos que se sucederam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Pa\u00eds ainda traz um grau de motoriza\u00e7\u00e3o muito baixo, de 4,6 habitantes por ve\u00edculo, propor\u00e7\u00e3o inferior \u00e0 da Argentina e do M\u00e9xico, por exemplo &#8211; ambos em torno de 3 por um. Portanto, ainda h\u00e1 espa\u00e7o para crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/noticias\/cnh-renovacao-automatica-lei-junho-2026\/\" target=\"_blank\" rel=\"noopener\">Nova lei para renova\u00e7\u00e3o da CHN \u00e9 sancionada<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/webmotors-tv-nacional-sbt-v4\/\" target=\"_blank\" rel=\"noopener\">Webmotors TV estreia no SBT para todo o Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/silverado-2027-visual-renovado-e-novos-motores\/\" target=\"_blank\" rel=\"noopener\">Chevrolet Silverado 2027: visual renovado e novos motores<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No ano passado, a frota brasileira circulante superou, pela primeira vez, 50 milh\u00f5es de unidades. Mas, o n\u00edvel de produ\u00e7\u00e3o, respons\u00e1vel pela sustenta\u00e7\u00e3o dos empregos, sinaliza resultados preocupantes. No primeiro semestre deste ano, por exemplo, foram importadas 63 mil unidades al\u00e9m do total exportado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Anfavea desistiu de judicializar a controversa decis\u00e3o do Gecex que liberou uma cota de importa\u00e7\u00e3o, sem a devia tarifa, de unidades semidesmontadas ou totalmente desmontadas (SKD e CKD) por seis meses, pois o processo duraria bem mais tempo. Entretanto, solicitar\u00e1 futuras agendas com anteced\u00eancia e espa\u00e7o para o contradit\u00f3rio.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-729642\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-scaled.jpeg\" alt=\"Concession\u00e1ria Volkswagen\" class=\"wp-image-729642\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-scaled.jpeg 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-1024x683.jpeg 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-1050x700.jpeg 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-150x100.jpeg 150w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-768x512.jpeg 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-118x80.jpeg 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-1536x1024.jpeg 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2021\/03\/22110834\/Concession%C3%A1ria-Volkswagen-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">A Anfavea acredita em alta de 12,1% nas vendas, este ano; j\u00e1 a Fenabrave previu 7,9%<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As vendas acumuladas de autom\u00f3veis e comerciais leves em 2026 obedeceram a esta propor\u00e7\u00e3o: gasolina, 2,9%; diesel, 9,4%; el\u00e9tricos, 6,7%; h\u00edbridos, 5,8%; h\u00edbridos plug\u00e1veis, 5,6%; e flex, 69,7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As vendas de ve\u00edculos el\u00e9tricos continuam a crescer, mas a representatividade mant\u00e9m-se limitada. Estat\u00edsticas da Fenabrave, por exemplo, apontaram aumento de vendas de el\u00e9tricos de apenas 0,8% em junho sobre maio. Mas, no primeiro semestre do ano, foi de 196,2%, uma distor\u00e7\u00e3o provocada por volumes ainda pouco representativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Saiba mais:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/noticias\/carros-automaticos-mais-baratos\" target=\"_blank\" rel=\"noopener\">10 carros autom\u00e1ticos mais baratos do Brasil<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/sedas-mais-baratos-do-brasil-2026\/\" target=\"_blank\" rel=\"noopener\">5 sed\u00e3s mais baratos do Brasil em 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/hatches-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">5 hatches mais baratos do Brasil em 202<\/a><a href=\"https:\/\/wm1.com.br\/noticias\/suvs-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">6<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/suvs-mais-baratos-do-brasil-em-2026\/\" target=\"_blank\" rel=\"noopener\">5 SUVs mais baratos do Brasil em 2026<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/argo\/10-firefly-flex-drive-manual\/4-portas\/2025-2026\/67457322\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260901\/fiat-argo-1.0-firefly-flex-drive-manual-wmimagem11502974290.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT ARGO\">\n                            FIAT ARGO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FIREFLY FLEX DRIVE MANUAL\">\n                                1.0 FIREFLY FLEX DRIVE MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;77.990\">\n                            R$&nbsp;77.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/argo\/10-firefly-flex-drive-manual\/4-portas\/2024\/79683938\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/fiat-argo-1.0-firefly-flex-drive-manual-wmimagem16474403426.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT ARGO\">\n                            FIAT ARGO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 FIREFLY FLEX DRIVE MANUAL\">\n                                1.0 FIREFLY FLEX DRIVE MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;66.990\">\n                            R$&nbsp;66.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/argo?tipoveiculo=carros&#038;marca1=FIAT&#038;modelo1=ARGO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anfavea e Fenabrave revisam as proje\u00e7\u00f5es de vendas para 2026 com n\u00fameros mais otimistas<\/p>\n","protected":false},"author":270,"featured_media":820087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[433],"brand":[],"class_list":["post-850392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","tag-mercado"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/850392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=850392"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/850392\/revisions"}],"predecessor-version":[{"id":853871,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/850392\/revisions\/853871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/820087"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=850392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=850392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=850392"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=850392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}