{"id":852366,"date":"2026-08-22T12:00:09","date_gmt":"2026-08-22T15:00:09","guid":{"rendered":"\/?p=852366"},"modified":"2026-09-11T19:26:56","modified_gmt":"2026-09-11T22:26:56","slug":"34o-congresso-fenabrave-otimismo-com-o-mercado","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/34o-congresso-fenabrave-otimismo-com-o-mercado\/","title":{"rendered":"34\u00ba Congresso Fenabrave: otimismo com o mercado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Foram tr\u00eas dias de an\u00e1lises, debates e previs\u00f5es, encerrados no \u00faltimo dia 19 de agosto, de um dos setores mais importantes na economia brasileira. A Federa\u00e7\u00e3o nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave) representa 8.523 concession\u00e1rias de autom\u00f3veis, comerciais leves, caminh\u00f5es, \u00f4nibus, motocicletas, tratores e implementos rodovi\u00e1rios.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os resultados de vendas t\u00eam surpreendido e as previs\u00f5es do in\u00edcio do ano foram revistas para cima. Somente no segmento de autos e comerciais leves o crescimento foi de 18,7%: 1.726.644 unidades vendidas, contra 1.454.044 em 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829736\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1167\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp\" alt=\"Vendas\" class=\"wp-image-829736\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp 1750w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-150x100.webp 150w\" sizes=\"(max-width: 1750px) 100vw, 1750px\"\/><figcaption class=\"wp-element-caption\">A Fenabrave projeta um crescimento de 8,8% nas vendas de ve\u00edculos no Brasil, neste ano<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Houve forte movimento de antecipa\u00e7\u00e3o de compras no primeiro semestre por parte das locadoras. A previs\u00e3o, agora, aponta para um avan\u00e7o de 8,8% no fechamento do ano, ainda um bom resultado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arc\u00e9lio dos Santos J\u00fanior, presidente da entidade, lembrou que programas de incentivos governamentais ofereceram condi\u00e7\u00f5es melhores de financiamento, mas j\u00e1 se esgotaram ou beneficiaram poucos novos compradores entre taxistas e carros de aplicativos por raz\u00f5es cadastrais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/comparativos\/byd-dolphin-mini-ou-geely-ex2\" target=\"_blank\" rel=\"noopener\">BYD Dolphin Mini ou Geely EX2: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/dinheiro-e-economia\/dolphin-x-ora-03-qual-carro-comprar\" target=\"_blank\" rel=\"noopener\">BYD Dolphin ou GWM Ora 03: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/webmotors-tv-nacional-sbt-v4\/\" target=\"_blank\" rel=\"noopener\">Webmotors TV estreia no SBT para todo o Brasil<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do total de associadas, 1.380 concession\u00e1rias representam 15 marcas chinesas (at\u00e9 agora, sem contar a breve chegada da BAIC), 16,8% do total. Este r\u00e1pido avan\u00e7o provocou defla\u00e7\u00e3o nos pre\u00e7os dos carros novos e dos usados seminovos, devido ao<br>\naumento da competi\u00e7\u00e3o no setor.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-829653\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"648\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP.webp\" alt=\"Carros importados: associadas da Abeifa registram aumento nas vendas\" class=\"wp-image-829653\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP.webp 1240w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-1024x535.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-768x401.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-309x162.webp 309w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/03184858\/Concessionaria-BYD-Bauru-SP-150x78.webp 150w\" sizes=\"(max-width: 1240px) 100vw, 1240px\"\/><figcaption class=\"wp-element-caption\">As marcas chinesas j\u00e1 respondem por 23% das vendas de autom\u00f3veis no mercado brasileiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Isso faz parte do neg\u00f3cio e obrigou as marcas tradicionais no mercado a se movimentarem. A redu\u00e7\u00e3o nos pre\u00e7os dos novos tamb\u00e9m se refletiu nos usados, que est\u00e3o abaixo da tabela da Fipe. Mas o setor est\u00e1 reagindo bem a este novo desafio&#8221;, acrescentou.<\/p>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/byd\/song-plus\/15-dm-i-hibrido-automatico\/4-portas\/2025-2026\/79570311\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260916\/byd-song-plus-1.5-dmi-hibrido-automatico-wmimagem08332255965.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BYD SONG PLUS\">\n                            BYD SONG PLUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 DM-I H\u00cdBRIDO AUTOM\u00c1TICO\">\n                                1.5 DM-I H\u00cdBRIDO AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;228.900\">\n                            R$&nbsp;228.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/byd\/song-plus\/15-dm-i-hibrido-automatico\/4-portas\/2025-2026\/79311471\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/byd-song-plus-1.5-dmi-hibrido-automatico-wmimagem10061304124.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"BYD SONG PLUS\">\n                            BYD SONG PLUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 DM-I H\u00cdBRIDO AUTOM\u00c1TICO\">\n                                1.5 DM-I H\u00cdBRIDO AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;202.000\">\n                            R$&nbsp;202.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/byd\/song-plus?tipoveiculo=carros&#038;marca1=BYD&#038;modelo1=SONG-PLUS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/nivus\/10-200-tsi-total-flex-highline-automatico\/4-portas\/2024\/79411491\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260914\/volkswagen-nivus-1.0-200-tsi-total-flex-highline-automatico-wmimagem10063482726.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN NIVUS\">\n                            VOLKSWAGEN NIVUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;112.990\">\n                            R$&nbsp;112.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/nivus\/10-200-tsi-total-flex-highline-automatico\/4-portas\/2023\/79329169\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/volkswagennivus10200tsitotalflexhighlineautomatico-WMIMAGEM20390083033.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN NIVUS\">\n                            VOLKSWAGEN NIVUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2023\/2023<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;104.900\">\n                            R$&nbsp;104.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/nivus?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=NIVUS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 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<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proje\u00e7\u00f5es para fechamento do ano foram revistas para cima no evento da entidade, que re\u00fane de 8.523 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