{"id":852876,"date":"2026-08-30T12:00:44","date_gmt":"2026-08-30T15:00:44","guid":{"rendered":"\/?p=852876"},"modified":"2026-09-11T11:55:54","modified_gmt":"2026-09-11T14:55:54","slug":"consultoria-aponta-avanco-de-suvs-em-16-anos","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/consultoria-aponta-avanco-de-suvs-em-16-anos\/","title":{"rendered":"Consultoria aponta avan\u00e7o de SUVs em 16 anos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Estudo da Carcon Automotive, divulgado por Julian Semple, destaca mudan\u00e7as marcantes na segmenta\u00e7\u00e3o de ve\u00edculos leves no Brasil, com destaque especial para os SUVs. Levantamento feito entre o come\u00e7o de 2010 e julho deste ano &#8211; ou seja, pouco mais de uma d\u00e9cada e meia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de ve\u00edculos zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As evolu\u00e7\u00f5es se concentraram nos utilit\u00e1rios esporte e nos crossovers, que o mercado costuma chamar de SUVs. Em janeiro de 2010, estes ocupavam apenas 6,2% de participa\u00e7\u00e3o e os l\u00edderes eram Ford EcoSport e Hyundai Tucson. Em julho 2026, passaram a ocupar quase metade de participa\u00e7\u00e3o nas vendas, com destaque para os VW Tera (crossover) e T-Cross (SUV).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-831707\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/08135416\/9F5A7759.webp\" alt=\"SUVs j\u00e1 representam mais de 60% das vendas de ve\u00edculos novos\" class=\"wp-image-831707\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/08135416\/9F5A7759.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/08135416\/9F5A7759-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/08135416\/9F5A7759-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/08135416\/9F5A7759-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/08135416\/9F5A7759-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/08135416\/9F5A7759-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">Os SUVs j\u00e1 representam mais de 60% das vendas de ve\u00edculos novos<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Outro segmento que cresceu foi o das picapes pequenas e m\u00e9dias. Estas evolu\u00edram de 11,2% em 2010, destacando-se Fiat Strada e VW Saveiro, para 17,2% em 2026. com dom\u00ednio da marca italiana &#8211; que conta tamb\u00e9m com a Toro. Por outro lado, conforme o consultor, os hatches &#8211; a exemplo do VW Gol e do Fiat Palio -, que dominavam quase metade do mercado em 2010, tiveram a participa\u00e7\u00e3o<br>\nreduzida para um quarto das vendas este ano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/comparativos\/byd-dolphin-mini-ou-geely-ex2\" target=\"_blank\" rel=\"noopener\">BYD Dolphin Mini ou Geely EX2: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/dinheiro-e-economia\/dolphin-x-ora-03-qual-carro-comprar\" target=\"_blank\" rel=\"noopener\">BYD Dolphin ou GWM Ora 03: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/ford-ranger-de-cabine-simples-agrada\/\" target=\"_blank\" rel=\"noopener\">Ford Ranger cabine simples agrada o trabalhador<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/impressoes-ao-dirigir-bmw-ix3-50-xdrive\/\" target=\"_blank\" rel=\"noopener\">Impress\u00f5es ao dirigir: BMW iX3 50 xDrive<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O l\u00edder \u00e9 o VW Polo, seguido por Fiat Argo e Chevrolet Onix. As maiores perdas na segmenta\u00e7\u00e3o foram dos sed\u00e3s, das minivans e das peruas. Estas \u00faltimas, j\u00e1 em 2010, apontavam forte decl\u00ednio de Fiat Palio Weekend e VW Spacefox at\u00e9 seu desaparecimento por completo em raz\u00e3o das vendas crescente de SUVs.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-825754\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/09\/01111049\/Fiat-Palio-Weekend.webp\" alt=\"Fiat Palio Weekend\" class=\"wp-image-825754\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/09\/01111049\/Fiat-Palio-Weekend.webp 1920w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/09\/01111049\/Fiat-Palio-Weekend-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/09\/01111049\/Fiat-Palio-Weekend-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/09\/01111049\/Fiat-Palio-Weekend-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/09\/01111049\/Fiat-Palio-Weekend-1536x1152.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2023\/09\/01111049\/Fiat-Palio-Weekend-150x113.webp 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">As station wagons , como a Fiat Palio Weekend, desapareceram do mercado brasileiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quase a mesma coisa ocorreu com as minivans, 16 anos atr\u00e1s lideradas por Honda Fit e Chevrolet Meriva. S\u00f3 restou a Spin. No caso dos sed\u00e3s, em 2010 sua participa\u00e7\u00e3o era de 23,8% e os l\u00edderes eram Chevrolet Corsa Sedan e Fiat Siena. Em 2026, caiu para apenas 6,3%, com predomin\u00e2ncia de vendas de Onix Plus, Hyundai HB20S e Toyota Corolla.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-847587\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1640\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-scaled.webp\" alt=\"Chevrolet Spin 2027\" class=\"wp-image-847587\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-scaled.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-1024x656.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-1093x700.webp 1093w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-768x492.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-1536x984.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-2048x1312.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/12145146\/Chevrolet-Spin-2027-150x96.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">A Chevrolet Spin foi a \u00fanica minivan que sobrou no mercado brasileiro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ford\/bronco-sport\/20-ecoboost-gasolina-badlands-4x4-selectshift\/4-portas\/2025\/79178750\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/ford-bronco-sport-2-0-ecoboost-gasolina-badlands-4x4-selectshift-wmimagem04080138183.webp\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FORD BRONCO SPORT\">\n                            FORD BRONCO SPORT                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 ECOBOOST GASOLINA BADLANDS 4X4 SELECTSHIFT\">\n                                2.0 ECOBOOST GASOLINA BADLANDS 4X4 SELECTSHIFT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;229.000\">\n                            R$&nbsp;229.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/ford\/bronco-sport\/20-ecoboost-gasolina-badlands-4x4-selectshift\/4-portas\/2025\/78671858\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260923\/ford-bronco-sport-2.0-ecoboost-gasolina-badlands-4x4-selectshift-wmimagem16122333931.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FORD BRONCO SPORT\">\n                            FORD BRONCO SPORT                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.0 ECOBOOST GASOLINA BADLANDS 4X4 SELECTSHIFT\">\n                                2.0 ECOBOOST GASOLINA BADLANDS 4X4 SELECTSHIFT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;205.990\">\n                            R$&nbsp;205.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/ford\/bronco-sport?tipoveiculo=carros&#038;marca1=FORD&#038;modelo1=BRONCO-SPORT&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Estudo revela como as vendas de SUVs cresceram e tomaram o espa\u00e7o de hatches, sed\u00e3s, minivans e station wagons<\/p>\n","protected":false},"author":270,"featured_media":827215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[],"brand":[],"class_list":["post-852876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/852876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=852876"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/852876\/revisions"}],"predecessor-version":[{"id":853467,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/852876\/revisions\/853467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/827215"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=852876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=852876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=852876"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=852876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}