{"id":853254,"date":"2026-09-06T12:00:58","date_gmt":"2026-09-06T15:00:58","guid":{"rendered":"\/?p=853254"},"modified":"2026-09-11T11:48:58","modified_gmt":"2026-09-11T14:48:58","slug":"ia-e-muito-boa-mas-poucos-concordam-em-pagar","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/tecnologia-e-mobilidade\/tecnologia-automotiva\/ia-e-muito-boa-mas-poucos-concordam-em-pagar\/","title":{"rendered":"IA \u00e9 muito boa, mas poucos concordam em pagar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O interesse do consumidor brasileiro por intelig\u00eancia artificial (IA) na hora de escolher um autom\u00f3vel j\u00e1 \u00e9 uma realidade. Mas a confian\u00e7a na tecnologia estreita-se muito, no caso de controle total do ve\u00edculo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/audi?lkid=1001&amp;tipoveiculo=carros-novos&amp;marca1=AUDI&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de modelos Honda<\/a><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/honda?lkid=1001&amp;tipoveiculo=carros-novos&amp;marca1=honda&amp;page=1\" target=\"_blank\" rel=\"noopener\"> zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 o que revela o levantamento da Webmotors Autoinsights, realizado com 1.600 usu\u00e1rios da plataforma. Segundo a pesquisa, 51% dos entrevistados demonstram interesse em ve\u00edculos com recursos de IA (22% muito interessados e 29% interessados). Se questionados sobre dirigir de forma 100% aut\u00f4noma &#8211; sem nenhuma interven\u00e7\u00e3o humana -, a aceita\u00e7\u00e3o despenca: 12% afirmam confiar plenamente.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-848044\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1609\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-scaled.webp\" alt=\"Aumovio E Trinamix Drunk Test Teste De Embriaguez Baf\u00f4metro 1\" class=\"wp-image-848044\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-scaled.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-1024x644.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-1114x700.webp 1114w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-768x483.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-1536x966.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-2048x1287.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/05\/20164714\/Aumovio-e-TrinamiX-drunk-test-teste-de-embriaguez-bafometro-1-150x94.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"\/><figcaption class=\"wp-element-caption\">Segundo a pesquisa, 51% dos entrevistados demonstram interesse em ve\u00edculos com recursos de IA<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados confirmam que se enxerga a IA fundamentalmente como assistente de condu\u00e7\u00e3o, e n\u00e3o substituta do motorista. Enquanto 60% aceitariam o aux\u00edlio da tecnologia em tarefas de navega\u00e7\u00e3o e ajustes internos e 37% aprovam a atua\u00e7\u00e3o em sistemas de seguran\u00e7a ativa (frenagem aut\u00f4noma de emerg\u00eancia e alertas de colis\u00e3o), a dire\u00e7\u00e3o autom\u00e1tica plena cai para segundo plano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/comparativos\/byd-dolphin-mini-ou-geely-ex2\" target=\"_blank\" rel=\"noopener\">BYD Dolphin Mini ou Geely EX2: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/dinheiro-e-economia\/dolphin-x-ora-03-qual-carro-comprar\" target=\"_blank\" rel=\"noopener\">BYD Dolphin ou GWM Ora 03: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/impressoes-ao-dirigir-bmw-ix3-50-xdrive\/\" target=\"_blank\" rel=\"noopener\">Impress\u00f5es ao dirigir: BMW iX3 50 xDrive<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na lista de funcionalidades mais desejadas, a prioridade ficou assim: alertas de colis\u00e3o\/seguran\u00e7a, 45%; diagn\u00f3stico mec\u00e2nico preventivo, 44%; rotas inteligentes, 34%; dire\u00e7\u00e3o totalmente aut\u00f4noma, somente 10%. Por outro lado, a assimila\u00e7\u00e3o do conceito j\u00e1 est\u00e1 avan\u00e7ada: 54% afirmam entender bem ou j\u00e1 utilizar ferramentas de IA, 30% conhecem o assunto e apenas 8% dizem ignorar o termo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar de alta aceita\u00e7\u00e3o te\u00f3rica, a disposi\u00e7\u00e3o para pagar por isso ainda \u00e9 entrave. Nada menos que 57% dos entrevistados afirmam que n\u00e3o desembolsariam valor adicional algum para ter IA no carro. Entre os dispostos a pagar, 20% aceitariam um teto de at\u00e9 5% sobre o pre\u00e7o do ve\u00edculo.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-832244\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"662\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/15144655\/unnamed-8-1.webp\" alt=\"Volkswagen lan\u00e7a primeira intelig\u00eancia artificial automotiva do Brasil\" class=\"wp-image-832244\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/15144655\/unnamed-8-1.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/15144655\/unnamed-8-1-1024x565.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/15144655\/unnamed-8-1-768x424.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/15144655\/unnamed-8-1-345x190.webp 345w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/15144655\/unnamed-8-1-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/10\/15144655\/unnamed-8-1-150x83.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><figcaption class=\"wp-element-caption\">A Volkswagen lan\u00e7ou a primeira intelig\u00eancia artificial automotiva do Brasil<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para Eduardo Jurcevic, CEO da Webmotors, a IA deixa de ser um recurso futurista para tornar-se expectativa de item de s\u00e9rie. &#8220;O consumidor valoriza essa tecnologia quanto \u00e0 seguran\u00e7a, praticidade e previsibilidade mec\u00e2nica, mas a percebe como atributo inerente \u00e0 evolu\u00e7\u00e3o do autom\u00f3vel &#8211; e n\u00e3o como opcional cobrado \u00e0 parte&#8221;, concluiu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/t-cross\/14-250-tsi-total-flex-extreme-automatico\/4-portas\/2025-2026\/79222954\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260910\/volkswagen-tcross-1.4-250-tsi-total-flex-extreme-automatico-wmimagem10064497720.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN T-CROSS\">\n                            VOLKSWAGEN T-CROSS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.4 250 TSI TOTAL FLEX EXTREME AUTOM\u00c1TICO\">\n                                1.4 250 TSI TOTAL FLEX EXTREME AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;165.990\">\n                            R$&nbsp;165.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/t-cross\/14-250-tsi-total-flex-highline-automatico\/4-portas\/2024-2025\/79309070\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/volkswagen-tcross-1.4-250-tsi-total-flex-highline-automatico-wmimagem1348386695.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN T-CROSS\">\n                            VOLKSWAGEN T-CROSS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.4 250 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO\">\n                                1.4 250 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;145.990\">\n                            R$&nbsp;145.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/volkswagen\/t-cross?tipoveiculo=carros&#038;marca1=VOLKSWAGEN&#038;modelo1=T-CROSS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumidor valoriza a tecnologia, mas a percebe como parte da evolu\u00e7\u00e3o do autom\u00f3vel e n\u00e3o como opcional cobrado \u00e0 parte<\/p>\n","protected":false},"author":270,"featured_media":832243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[963],"tags":[],"brand":[],"class_list":["post-853254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-automotiva"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/853254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=853254"}],"version-history":[{"count":5,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/853254\/revisions"}],"predecessor-version":[{"id":853397,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/853254\/revisions\/853397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/832243"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=853254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=853254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=853254"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=853254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}