{"id":860548,"date":"2026-09-12T12:00:04","date_gmt":"2026-09-12T15:00:04","guid":{"rendered":"\/?p=853490"},"modified":"2026-09-12T16:05:29","modified_gmt":"2026-09-12T19:05:29","slug":"consultor-aponta-fraquezas-na-onda-de-chinesas","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/noticias\/consultor-aponta-fraquezas-na-onda-de-chinesas","title":{"rendered":"Consultor aponta fraquezas na onda de chinesas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O engenheiro mec\u00e2nico Milad Kalume Neto trabalhou por quase 23 anos na JATO Dynamics do Brasil, consultoria especializada na coleta e an\u00e1lise de dados sobre emplacamentos, pre\u00e7os e especifica\u00e7\u00f5es de ve\u00edculos em mais de 55 pa\u00edses.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao sair, fundou em 2025 sua pr\u00f3pria empresa, a K.LUME Consultoria, em sociedade com M\u00e1ia M\u00e0rtins, voltada para dados e an\u00e1lises estrat\u00e9gicas do setor automobil\u00edstico. Objetiva fornecer informa\u00e7\u00f5es importantes para fabricantes, concession\u00e1rias, comerciantes, locadoras e outros segmentos que gravitam em torno da ind\u00fastria.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-804778\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"634\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/07\/30154642\/Leapmotor-C10-1.webp\" alt=\"Leapmotor International envia o primeiro lote de ve\u00edculos el\u00e9tricos da Leapmotor da China para a Europa\" class=\"wp-image-804778\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/07\/30154642\/Leapmotor-C10-1.webp 1170w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/07\/30154642\/Leapmotor-C10-1-1024x555.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/07\/30154642\/Leapmotor-C10-1-768x416.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/07\/30154642\/Leapmotor-C10-1-150x81.webp 150w\" sizes=\"(max-width: 1170px) 100vw, 1170px\"\/><figcaption class=\"wp-element-caption\">Para o especialista, algumas marcas v\u00e3o se consolidar no mercado brasileiro, mas outras poder\u00e3o at\u00e9 desaparecer<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No seu mais recente artigo, levantou quest\u00f5es pertinentes, tamb\u00e9m j\u00e1 abordadas por esta coluna, sobre o crescimento muito r\u00e1pido de 16 marcas chinesas no Brasil (que, contudo, podem subir para 18 ou 19, segundo outras fontes), inclu\u00eddas as submarcas que exploram quase todas as fatias do mercado brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3 as picapes compactas, a exemplo de Fiat Strada, VW Saveiro e Chevrolet Montana, ainda n\u00e3o enfrentam concorr\u00eancia direta. Kalume lembrou, com raz\u00e3o, que o carro chin\u00eas foi bem vendido, mas agora precisa envelhecer bem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/comparativos\/byd-dolphin-mini-ou-geely-ex2\" target=\"_blank\" rel=\"noopener\">BYD Dolphin Mini ou Geely EX2: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/dinheiro-e-economia\/dolphin-x-ora-03-qual-carro-comprar\" target=\"_blank\" rel=\"noopener\">BYD Dolphin ou GWM Ora 03: qual carro comprar?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/ford-ranger-de-cabine-simples-agrada\/\" target=\"_blank\" rel=\"noopener\">Ford Ranger cabine simples agrada o trabalhador<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/impressoes-ao-dirigir-bmw-ix3-50-xdrive\/\" target=\"_blank\" rel=\"noopener\">Impress\u00f5es ao dirigir: BMW iX3 50 xDrive<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Advertiu sobre a guerra de pre\u00e7os na China, pelo excesso de capacidade instalada. Isso levou o governo central, nada democr\u00e1tico, a ordenar a exporta\u00e7\u00e3o a qualquer custo e, al\u00e9m disso, a uma press\u00e3o relevante sobre as marcas aqui j\u00e1 instaladas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kalume aponta tr\u00eas cen\u00e1rios de 2026 a 2032. No primeiro, claramente em curso, as chinesas ganham participa\u00e7\u00e3o aqui de forma acelerada. No segundo, enquanto algumas marcas se consolidam, outras permanecem marginais ou desistem do Brasil. No terceiro, pode haver retra\u00e7\u00e3o de determinadas opera\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-foto_quadrada wp-image-853491\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/12131953\/Milad-Kalume-Neto.webp\" alt=\"Milad Kalume Neto\" class=\"wp-image-860549\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/12131953\/Milad-Kalume-Neto.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/12131953\/Milad-Kalume-Neto-1024x576.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/12131953\/Milad-Kalume-Neto-1244x700.webp 1244w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/12131953\/Milad-Kalume-Neto-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Milad Kalume Neto foi da JATO Dynamics e, depois, fundou a K.LUME Consultoria com a s\u00f3cia M\u00e1ia M\u00e0rtins<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No cen\u00e1rio central, na vis\u00e3o da K. LUME, &#8220;a participa\u00e7\u00e3o das marcas de DNA chin\u00eas poderia alcan\u00e7ar entre 33% e 36% do mercado brasileiro em 2032, ou aproximadamente um em cada tr\u00eas ve\u00edculos vendidos. A principal quest\u00e3o, portanto, n\u00e3o ser\u00e1 quantas marcas chinesas ainda chegar\u00e3o, mas quantas conseguir\u00e3o permanecer, crescer e transformar vendas em confian\u00e7a de longo prazo&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jetour\/t2\/15-tci-phev-advanced-dht\/4-portas\/2026-2027\/77654437\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260915\/jetour-t2-1.5-tci-phev-advanced-dht-wmimagem16032750148.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"JETOUR T2\">\n                            JETOUR T2                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2027<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 TCI PHEV ADVANCED DHT\">\n                                1.5 TCI PHEV ADVANCED DHT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;304.990\">\n                            R$&nbsp;304.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/jetour\/t2\/15-tci-phev-premium-dht\/4-portas\/2026-2027\/71998758\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        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1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2027<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.5 TCI PHEV PREMIUM DHT\">\n                                1.5 TCI PHEV PREMIUM DHT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;369.890\">\n                            R$&nbsp;369.890                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/jetour\/t2?tipoveiculo=carros&#038;marca1=JETOUR&#038;modelo1=T2&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Especialista projeta tr\u00eas cen\u00e1rios diferentes para o futuro das marcas chinesas no mercado brasileiro<\/p>\n","protected":false},"author":270,"featured_media":819037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[11],"tags":[],"brand":[],"class_list":["post-860548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/860548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=860548"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/860548\/revisions"}],"predecessor-version":[{"id":861830,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/860548\/revisions\/861830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/819037"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=860548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=860548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=860548"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=860548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}