{"id":898000,"date":"2026-09-17T14:38:05","date_gmt":"2026-09-17T17:38:05","guid":{"rendered":"https:\/\/www.webmotors.com.br\/wm1\/v2\/?p=898000"},"modified":"2026-09-17T14:45:58","modified_gmt":"2026-09-17T17:45:58","slug":"lingotto-dirigindo-no-topo-do-mundo","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/cultura-auto\/lingotto-dirigindo-no-topo-do-mundo\/","title":{"rendered":"Lingotto: dirigindo no topo do mundo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quantas vezes voc\u00ea fez algo \u00fanico na sua vida? Eu consigo contar nos dedos esses momentos. E um deles foi dirigir na lend\u00e1ria pista de Lingotto, na It\u00e1lia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o est\u00e1 ligando o nome ao local? Pois essa \u00e9 a famosa pista oval de testes instalada no terra\u00e7o de uma antiga f\u00e1brica da Fiat em Turim, It\u00e1lia, inaugurada em 1923 e que produziu o seu \u00faltimo carro em 1982.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lingotto era uma f\u00e1brica vertical. Os carros come\u00e7avam a ser produzidos nos andares inferiores do edif\u00edcio e iam subindo at\u00e9 chegarem prontos no oval, onde encaravam os testes de rodagem em uma pista de 1.500 metros antes de seguirem para as lojas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De l\u00e1 sa\u00edram modelos ic\u00f4nicos para a hist\u00f3ria do Grupo , como o Fiat 500 &#8220;Topolino&#8221; dos anos 1930 e at\u00e9 mesmo algumas unidades do Lancia Delta, hatch que foi o \u00faltimo modelo produzido por l\u00e1 e que ficaria muito famoso nos anos 1980 em suas vers\u00f5es preparadas para rally.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898003\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Na f\u00e1brica de Lingotto, a montagem dos ve\u00edculos terminava na pista de testes do terra\u00e7o<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O jardim suspenso de Lingotto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mas os tempos mudaram. A f\u00e1brica ficou obsoleta e acabou transformada em um bel\u00edssimo edif\u00edcio multiuso, que hoje inclui at\u00e9 um shopping e a Casa 500, um espa\u00e7o que conta a hist\u00f3ria local e internacional da Fiat &#8211; inclusive, aqui no Brasil. E que engloba, tamb\u00e9m, o tra\u00e7ado de teste, agora chamado de Pista 500 e com uma exist\u00eancia bem mais lenta &#8211; e menos industrial &#8211; que no passado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 que a pista virou um misto de parque e instala\u00e7\u00e3o art\u00edstica. Digo mais: \u00e9 o maior jardim suspenso da Europa, com mais de 40 mil plantas nativas e aberta normalmente apenas para caminhadas e momentos de relaxamento. Mas que, em setembro do ano passado, a Stellantis liberou para que um pequeno grupo de jornalistas brasileiros pudesse guiar por l\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"898002\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142441\/Fiat-Lingotto-2.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898002\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142441\/Fiat-Lingotto-2.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142441\/Fiat-Lingotto-2-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142441\/Fiat-Lingotto-2-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142441\/Fiat-Lingotto-2-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Fiat Lingotto<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"898004\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142516\/Fiat-Lingotto-4.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898004\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142516\/Fiat-Lingotto-4.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142516\/Fiat-Lingotto-4-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142516\/Fiat-Lingotto-4-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142516\/Fiat-Lingotto-4-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Fiat Lingotto<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"898003\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898003\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142458\/Fiat-Lingotto-3-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Na f\u00e1brica de Lingotto, a montagem dos ve\u00edculos terminava na pista de testes do terra\u00e7o<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"898001\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142424\/Fiat-Lingotto-1.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898001\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142424\/Fiat-Lingotto-1.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142424\/Fiat-Lingotto-1-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142424\/Fiat-Lingotto-1-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142424\/Fiat-Lingotto-1-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Fiat Lingotto<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"898005\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142530\/Fiat-Lingotto-5.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898005\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142530\/Fiat-Lingotto-5.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142530\/Fiat-Lingotto-5-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142530\/Fiat-Lingotto-5-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142530\/Fiat-Lingotto-5-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Fiat Lingotto<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"898006\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142548\/Fiat-Lingotto-6.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898006\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142548\/Fiat-Lingotto-6.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142548\/Fiat-Lingotto-6-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142548\/Fiat-Lingotto-6-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142548\/Fiat-Lingotto-6-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Fiat Lingotto<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" data-id=\"898007\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142607\/Fiat-Lingotto-7.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898007\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142607\/Fiat-Lingotto-7.webp 1080w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142607\/Fiat-Lingotto-7-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142607\/Fiat-Lingotto-7-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142607\/Fiat-Lingotto-7-768x512.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Fiat Lingotto<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"720\" data-id=\"898009\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898009\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1.webp 861w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1-837x700.webp 837w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1-768x642.webp 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><figcaption class=\"wp-element-caption\">A hist\u00f3ria da marca no Brasil \u00e9 contado com orgulho no acervo hist\u00f3rico da Fiat<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"720\" data-id=\"898010\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142657\/Fiat-Lingotto-2-1.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898010\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142657\/Fiat-Lingotto-2-1.webp 1074w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142657\/Fiat-Lingotto-2-1-1024x686.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142657\/Fiat-Lingotto-2-1-1044x700.webp 1044w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142657\/Fiat-Lingotto-2-1-768x515.webp 768w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/><figcaption class=\"wp-element-caption\">O Fiat 147 aparece como um dos sucessos internacionais da marca<\/figcaption><\/figure>\n<\/figure>\n\n\n<div class=\"offer-0km wp-block-wm1-offer-0km\">\n    <img\n        src=\"https:\/\/www.webmotors.com.br\/imagens\/prod\/379459\/FIAT_STRADA_1.0_TURBO_200_FLEX_RANCH_CD_CVT_37945915260075486.webp\"\n        alt=\"\"\n        class=\"offer-0km__image\"\n        loading=\"lazy\"\n        decoding=\"async\"\n    >\n\n    <img\n        src=\"https:\/\/www.webmotors.com.br\/wm1\/wp-content\/themes\/wm1\/app\/assets\/images\/0km-shield.png\"\n        alt=\"\"\n        width=\"40\"\n        height=\"44\"\n        class=\"offer-0km__shield\"\n        loading=\"lazy\"\n        decoding=\"async\"\n    >\n\n    <div class=\"offer-0km__body\">\n        <h2 class=\"offer-0km__title\">FIAT STRADA<\/h2>\n        <p class=\"offer-0km__versions\">7 vers\u00f5es dispon\u00edveis<\/p>\n\n                    <p class=\"offer-0km__price\">R$&nbsp;116.990 \u2013 R$&nbsp;153.990<\/p>\n        \n        <a href=\"https:\/\/www.webmotors.com.br\/fiat\/strada\/2027\" class=\"btn btn--medium btn--secondary btn--full offer-0km__cta\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_catalogo_veiculo_wm1\">\n            Conferir modelo<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A minha escolha foi um Fiat 600 azul clarinho, el\u00e9trico. Uma esp\u00e9cie de irm\u00e3o maior do 500 e que d\u00e1 para chamar tamb\u00e9m de primo italiano do rec\u00e9m-lancado Jeep Avenger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o fazia diferen\u00e7a escolher algo mais forte. Afinal, era um passeio limitado a 20 km\/h. Um daqueles momentos de poucos minutos, feitos para contemplar mais o passeio &#8211; e a paisagem &#8211; que o carro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Carros e pessoas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pode parecer paradoxal para algu\u00e9m como eu, acostumado a guiar carros como of\u00edcio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas \u00e9 em momentos como esse, guiando a 20 km\/h entre flores e obras de arte, em uma pista para l\u00e1 de ic\u00f4nica &#8211; e n\u00e3o guiando um carro de 500 cv de pot\u00eancia em um aut\u00f3dromo -, que eu tenho certeza de que os carros n\u00e3o s\u00e3o s\u00f3 carros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sem precisar se preocupar com pontos de tang\u00eancia e de frenagem, foi como se um filme passasse na minha cabe\u00e7a. Comecei curtindo cada vibra\u00e7\u00e3o do piso e a bizarra sensa\u00e7\u00e3o de se estar dirigindo em um peda\u00e7o do c\u00e9u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"720\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898009\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1.webp 861w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1-837x700.webp 837w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142642\/Fiat-Lingotto-1-1-768x642.webp 768w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><figcaption class=\"wp-element-caption\">A hist\u00f3ria da marca no Brasil \u00e9 contado com orgulho no acervo hist\u00f3rico da Fiat<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mas me lembrei tamb\u00e9m das revistas devoradas e dos passeios aos sal\u00f5es e showrooms de concession\u00e1rias. Recordei o 147 azul presente nas fotos do meu primeiro anivers\u00e1rio e do racional e guerreiro Siena Fire que aguentou tudo quando nada mais dava certo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembrei do meu pai. Que n\u00e3o era exatamente um f\u00e3 dos Fiat, mas amava carros e &#8211; certamente &#8211; teria ficado completamente maluco sabendo que eu guiei em Lingotto. Em minutos, a minha mente foi desse peda\u00e7o da It\u00e1lia at\u00e9 o Brasil, se entrela\u00e7ando com a hist\u00f3ria da pr\u00f3pria Fiat no mercado brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como eu falei anteriormente, os carros n\u00e3o s\u00e3o apenas carros. Eles funcionam como m\u00e1quinas de mem\u00f3rias. Nessas cinco d\u00e9cadas levando os brasileiros, era inevit\u00e1vel que os Fiat entrassem na minha trajet\u00f3ria e nas de milh\u00f5es de outros brasileiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 quem acredite que os autom\u00f3veis s\u00e3o tecnologia, mobilidade. Ou tudo isso junto. J\u00e1 os mais espiritualizados dizem que essas m\u00e1quinas t\u00eam alma. Mas eu n\u00e3o sou t\u00e3o espiritualizado assim. Para mim, os autom\u00f3veis s\u00e3o hist\u00f3rias, trajet\u00f3rias. E essas hist\u00f3rias se grudam com as nossas de um jeito dif\u00edcil de descolar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"720\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142629\/Fiat-Lingotto.webp\" alt=\"Fiat Lingotto\" class=\"wp-image-898008\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142629\/Fiat-Lingotto.webp 914w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142629\/Fiat-Lingotto-889x700.webp 889w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/09\/17142629\/Fiat-Lingotto-768x605.webp 768w\" sizes=\"(max-width: 914px) 100vw, 914px\" \/><figcaption class=\"wp-element-caption\">A felicidade de quem realizou um sonho automotivo<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/primeiras-impressoes-caoa-changan-cs55\/\" target=\"_blank\" rel=\"noopener\">Caoa Changan CS55: seria ele o novo \u201cBBB\u201d dos SUV?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/motos\/royal-enfield-one-ride-2026-esta-proximo\/\" target=\"_blank\" rel=\"noopener\">Royal Enfield One Ride 2026 est\u00e1 pr\u00f3ximo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wm1.com.br\/noticias\/cayenne-electric-mais-porsche-menos-suv\/\" target=\"_blank\" rel=\"noopener\">Cayenne Electric: mais Porsche, menos SUV<\/a><\/li>\n<\/ul>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/pulse\/13-turbo-270-flex-abarth-at6\/4-portas\/2025-2026\/79264900\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260910\/fiatpulse13turbo270flexabarthat6-WMIMAGEM19403225374.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT PULSE\">\n                            FIAT PULSE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 TURBO 270 FLEX ABARTH AT6\">\n                                1.3 TURBO 270 FLEX ABARTH AT6                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;136.900\">\n                            R$&nbsp;136.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/pulse\/13-turbo-270-flex-abarth-at6\/4-portas\/2025\/79349130\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260912\/fiatpulse13turbo270flexabarthat6-WMIMAGEM13392006216.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT PULSE\">\n                            FIAT PULSE                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2025<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 TURBO 270 FLEX ABARTH AT6\">\n                                1.3 TURBO 270 FLEX ABARTH AT6                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;122.000\">\n                            R$&nbsp;122.000                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros\/estoque\/fiat\/pulse?tipoveiculo=carros&#038;marca1=Fiat&#038;modelo1=PULSE&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fomos at\u00e9 a It\u00e1lia para conhecer de perto a antiga f\u00e1brica de Lingotto da Fiat&#8230; e ainda guiar na pista do terra\u00e7o<\/p>\n","protected":false},"author":258,"featured_media":898001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[971],"tags":[19],"brand":[742],"class_list":["post-898000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-auto","tag-cultura-auto","brand-fiat"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/898000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/258"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=898000"}],"version-history":[{"count":4,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/898000\/revisions"}],"predecessor-version":[{"id":898015,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/898000\/revisions\/898015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/898001"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=898000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=898000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=898000"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=898000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}