{"id":898384,"date":"2026-09-26T07:03:01","date_gmt":"2026-09-26T10:03:01","guid":{"rendered":"https:\/\/adminwm1.webmotors.com.br\/wm1\/?p=898384"},"modified":"2026-09-26T07:03:43","modified_gmt":"2026-09-26T10:03:43","slug":"fiat-strada-toro-byd-volkswagen","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/fiat-strada-toro-byd-volkswagen\/","title":{"rendered":"Fiat usa Strada e Toro para bater BYD e Volkswagen e voltar \u00e0 lideran\u00e7a no varejo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Por essa, BYD e Volkswagen n\u00e3o esperavam. A Fiat utilizou a for\u00e7a de suas picapes \u2013 as campe\u00e3s de vendas <a href=\"https:\/\/www.webmotors.com.br\/fiat\/strada\/2027\" target=\"_blank\" rel=\"noreferrer noopener\">Strada<\/a> e, especialmente, <a href=\"https:\/\/www.webmotors.com.br\/fiat\/toro\/2027\">Toro<\/a> \u2013 para surpreender suas rivais e liderar, momentaneamente, as vendas no varejo em setembro de 2026 no Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com dados obtidos com exclusividade pela Webmotors, a Fiat, at\u00e9 o dia 23 deste m\u00eas, era l\u00edder de vendas no varejo, com <strong>12.165 emplacamentos<\/strong>, contra <strong>11.940<\/strong> da BYD e <strong>11.723<\/strong> da Volkswagen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para chegar \u00e0 primeira posi\u00e7\u00e3o, a Fiat utilizou o que atualmente tem de mais forte e potente nas concessionparias: suas picapes. A Strada, ve\u00edculo mais vendido no Brasil em 2026 e tamb\u00e9m nos \u00faltimos cinco anos, \u00e9, em setembro, o segundo carro mais comercializado nesse formato de negocia\u00e7\u00e3o, com <strong>3.281 unidades emplacadas<\/strong>, ficando atr\u00e1s somente do BYD Dolphin Mini, <a href=\"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/byd-dolphin-geely-ex2-dolphin-mini-vendas-varejo-setembro-2028\/\" target=\"_blank\" rel=\"noreferrer noopener\">que domina o varejo<\/a> com <strong>4.715 exemplares novos licenciados<\/strong> no per\u00edodo, e imediatamente \u00e0 frente do Volkswagen Tera, terceiro com <strong>3.066 emplacamentos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem aparece muito bem tamb\u00e9m &#8211; e surpreende at\u00e9 mais que a Strada &#8211; \u00e9 a Toro, em uma excelente s\u00e9tima coloca\u00e7\u00e3o, com <strong>2.636 caminhonetes emplacadas<\/strong>, imediatamente \u00e0 frente do Volkswagen T-Cross, oitavo com <strong>2.593 SUVs zero-quil\u00f4metro licenciados<\/strong>, do BYD Dolphin, nono com <strong>2.580 emplacamentos<\/strong>, e do Volkswagen Polo, que fecha o top 10 dos carros mais vendidos no varejo at\u00e9 o dia 23 de setembro com <strong>2.418 hatches comercializados<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Saiba mais<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/renault-niagara-mostra-suas-armas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Renault Niagara quer destronar a Fiat Toro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/byd-mako-aparece-em-interlagos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rival da Fiat Toro, BYD Mako aparece em Interlagos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/mercado-automotivo\/fiat-strada-100-mil-unidades-vendidas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fiat Strada j\u00e1 passa de 100 mil unidades vendidas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/fiat-toro-fastback-50-anos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oficial: Fiat lan\u00e7a Toro e Fastback 50 Anos<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/lancamentos\/volkswagen-tukan-ja-tem-data-de-estreia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Volkswagen Tukan j\u00e1 tem data de estreia<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209.webp\" alt=\"Confira o ranking dos carros a combust\u00e3o mais vendidos em agosto de 2026\" class=\"wp-image-813491\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-1024x640.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-1120x700.webp 1120w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-768x480.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174200\/FIAT-STRADA-RANCH-TURBO-3209-150x94.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Fiat Strada, de maneira surpreendente, aparece na 2\u00aa coloca\u00e7\u00e3o entre os carros mais emplacados no varejo em setembro<\/figcaption><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/10-turbo-200-flex-ultra-cd-cvt\/4-portas\/2025-2026\/76228028\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202608\/20260811\/fiat-strada-1.0-turbo-200-flex-ultra-cd-cvt-wmimagem16331805610.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2025\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 TURBO 200 FLEX ULTRA CD CVT\">\n                                1.0 TURBO 200 FLEX ULTRA CD CVT                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;131.990\">\n                            R$&nbsp;131.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/strada\/13-firefly-flex-endurance-cs-manual\/4-portas\/2026\/67065682\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202603\/20260325\/fiat-strada-1.3-firefly-flex-endurance-cs-manual-wmimagem18003687739.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT STRADA\">\n                            FIAT STRADA                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2026<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 FIREFLY FLEX ENDURANCE CS MANUAL\">\n                                1.3 FIREFLY FLEX ENDURANCE CS MANUAL                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;94.999\">\n                            R$&nbsp;94.999                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/fiat\/strada?autocomplete=Toro&#038;autocompleteTerm=Fiat+Toro&#038;tipoveiculo=carros-novos&#038;marca1=Fiat&#038;modelo1=STRADA&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Confira a lista das 10 marcas mais vendidas no varejo no Brasil at\u00e9 o dia 23 de setembro:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Fiat \u2013 12.165 unidades emplacadas<\/strong><\/li>\n\n\n\n<li><strong>BYD \u2013 11.940 unidades emplacadas<\/strong><\/li>\n\n\n\n<li><strong>Volkswagen \u2013 11.723 unidades emplacadas<\/strong><\/li>\n\n\n\n<li>Chevrolet \u2013 7.676 unidades emplacadas<\/li>\n\n\n\n<li>Toyota \u2013 7.478 unidades emplacadas<\/li>\n\n\n\n<li>Chery \u2013 5.811 unidades emplacadas<\/li>\n\n\n\n<li>Hyundai \u2013 5.056 unidades emplacadas<\/li>\n\n\n\n<li>Jeep \u2013 3.371 unidades emplacadas<\/li>\n\n\n\n<li>Geely \u2013 3.193 unidades emplacadas<\/li>\n\n\n\n<li>Renault \u2013 3.179 unidades emplacadas<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Fiat \u00e9 inteligente em utilizar Strada e Toro para liderar<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"901\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4.webp\" alt=\"Fiat Toro Volcano Mhev 2027 (4)\" class=\"wp-image-848502\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4.webp 1600w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-1024x577.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-1243x700.webp 1243w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-768x432.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-730x410.webp 730w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-300x170.webp 300w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-140x78.webp 140w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-1536x865.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/06\/01103023\/Fiat-Toro-Volcano-MHEV-2027-4-150x84.webp 150w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Fiat Toro ganhou sistema h\u00edbrido leve com a chegada da linha 2027<\/figcaption><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/toro\/22-turbo-diesel-ranch-4wd-at9\/4-portas\/2026-2027\/71079321\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202606\/20260606\/fiat-toro-2.2-turbo-diesel-ranch-4wd-at9-wmimagem10382915047.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT TORO\">\n                            FIAT TORO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2027<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"2.2 TURBO DIESEL RANCH 4WD AT9\">\n                                2.2 TURBO DIESEL RANCH 4WD AT9                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;198.990\">\n                            R$&nbsp;198.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/fiat\/toro\/13-turbo-270-hybrid-volcano-at6\/4-portas\/2026-2027\/75238227\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202609\/20260911\/fiat-toro-1.3-turbo-270-hybrid-volcano-at6-wmimagem17420029498.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"FIAT TORO\">\n                            FIAT TORO                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2027<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.3 TURBO 270 HYBRID VOLCANO AT6\">\n                                1.3 TURBO 270 HYBRID VOLCANO AT6                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;159.980\">\n                            R$&nbsp;159.980                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/fiat\/toro?autocomplete=Toro&#038;autocompleteTerm=Fiat+Toro&#038;tipoveiculo=carros-novos&#038;marca1=FIAT&#038;modelo1=TORO&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A estrat\u00e9gia da Fiat \u00e9 extremamente inteligente. Campe\u00e3 de vendas nos \u00faltimos cinco anos \u2013 e com nove dedos na ta\u00e7a de ve\u00edculo mais vendido do Brasil em 2026 \u2013, a Strada tem um talento natural para o sucesso nas lojas e concession\u00e1rias. Antes, no entanto, a marca de origem italiana sempre olhou mais para as vendas diretas, onde os comerciais leves, naturalmente, t\u00eam melhor performance, j\u00e1 que s\u00e3o carros para o trabalho e adquiridos por empresas (CNPJ).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando olhamos o hist\u00f3rico da Strada nas vendas no varejo em 2026, a picape nunca havia aparecido no segundo lugar &#8211; ali\u00e1s, nunca sequer havia subido ao p\u00f3dio na terceira coloca\u00e7\u00e3o. Confira as posi\u00e7\u00f5es da picape m\u00eas a m\u00eas, de acordo com dados da Federa\u00e7\u00e3o Nacional da Distribui\u00e7\u00e3o de Ve\u00edculos Automotores (Fenabrave).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174112\/FIAT-STRADA-RANCH-TURBO-3174.webp\" alt=\"Fiat Strada tem absolutamente tudo para conquistar o sexto t\u00edtulo consecutivo de ve\u00edculo mais vendido do Brasil.\" class=\"wp-image-813483\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174112\/FIAT-STRADA-RANCH-TURBO-3174.webp 1280w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174112\/FIAT-STRADA-RANCH-TURBO-3174-1024x640.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174112\/FIAT-STRADA-RANCH-TURBO-3174-1120x700.webp 1120w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174112\/FIAT-STRADA-RANCH-TURBO-3174-768x480.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/12\/06174112\/FIAT-STRADA-RANCH-TURBO-3174-150x94.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Fiat Strada nunca esteve no top 3 ve\u00edculos mais vendidos no varejo em 2026<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Janeiro \u2013 4\u00aa colocada<\/li>\n\n\n\n<li>Fevereiro \u2013 4\u00aa colocada<\/li>\n\n\n\n<li>Mar\u00e7o \u2013 7\u00aa colocada<\/li>\n\n\n\n<li>Abril \u2013 6\u00aa colocada<\/li>\n\n\n\n<li>Maio \u2013 6\u00aa colocada<\/li>\n\n\n\n<li>Junho \u2013 7\u00aa colocada<\/li>\n\n\n\n<li>Julho \u2013 9\u00aa colocada<\/li>\n\n\n\n<li>Agosto \u2013 5\u00aa colocada<\/li>\n\n\n\n<li><strong>Setembro \u2013 2\u00aa colocada<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Toro, o cen\u00e1rio \u00e9 o mesmo, mas a evolu\u00e7\u00e3o \u00e9 ainda mais impressionante. A picape intermedi\u00e1ria nunca havia estado no top 10 dos carros mais vendidos no varejo, mas, em setembro, figura em uma s\u00e9tima posi\u00e7\u00e3o. Veja o hist\u00f3rico da Fiat Toro em 2026, segundo a Fenabrave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Janeiro \u2013 20\u00aa colocada<\/li>\n\n\n\n<li>Fevereiro \u2013 22\u00aa colocada<\/li>\n\n\n\n<li>Mar\u00e7o \u2013 24\u00aa colocada<\/li>\n\n\n\n<li>Abril \u2013 31\u00aa colocada<\/li>\n\n\n\n<li>Maio \u2013 31\u00aa colocada<\/li>\n\n\n\n<li>Junho \u2013 32\u00aa colocada<\/li>\n\n\n\n<li>Julho \u2013 22\u00aa colocada<\/li>\n\n\n\n<li>Agosto \u2013 15\u00aa colocada<\/li>\n\n\n\n<li><strong>Setembro \u2013 7\u00aa colocada<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/25094218\/20260825_092646.jpg.webp\" alt=\"BYD Mako, picape rival da Fiat Toro, surge em Interlagos\" class=\"wp-image-852606\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/25094218\/20260825_092646.jpg.webp 1200w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/25094218\/20260825_092646.jpg-1024x768.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/25094218\/20260825_092646.jpg-933x700.webp 933w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/25094218\/20260825_092646.jpg-768x576.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/25094218\/20260825_092646.jpg-150x113.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">BYD Mako ter\u00e1 sistema h\u00edbrido plug-in de propuls\u00e3o para encarar a Toro a partir de novembro<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Analisando as evolu\u00e7\u00f5es das duas picapes no ano, e especialmente no segundo semestre, \u00e9 f\u00e1cil concluir que a estrat\u00e9gia da Fiat \u00e9 eficiente no varejo, pois a BYD, por exemplo, n\u00e3o tem uma representante entre as picapes pequenas, e a Volkswagen aposta suas \u00faltimas fichas na Saveiro, que deve dizer adeus no final de 2027, sendo completamente substitu\u00edda pela Tukan, que j\u00e1 foi apresentada, mas cujas vendas ainda n\u00e3o tiveram in\u00edcio \u2013 come\u00e7ar\u00e3o ainda em 2026.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Saiba mais:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/mako-e-tukan-iguais-mas-diferentes\/\">BYD Mako e VW Tukan: iguais, mas diferentes<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 a Toro \u00e9 a cartada de mestre, pois a Mako, picape intermedi\u00e1ria da BYD que se declara rival direta da caminhonete da Fiat, chega somente em novembro. E a Tukan, que tem como objetivo principal brigar mais com a Strada, mas acabar\u00e1, sim, conflitando com algumas vers\u00f5es de entrada da Toro, ainda n\u00e3o est\u00e1 entre n\u00f3s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2436\" height=\"1639\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2.webp\" alt=\"Volkswagen Tukan 2027 (2)\" class=\"wp-image-852464\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2.webp 2436w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2-1024x689.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2-1040x700.webp 1040w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2-768x517.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2-1536x1033.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2-2048x1378.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2026\/08\/21123022\/Volkswagen-Tukan-2027-2-150x101.webp 150w\" sizes=\"(max-width: 2436px) 100vw, 2436px\" \/><figcaption class=\"wp-element-caption\">Volkswagen Tukan tem como foco principal encarar a Strada, mas deve brigar com Toro em algumas vers\u00f5es<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">BYD e Volkswagen vinham brigando pela lideran\u00e7a das vendas no varejo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A lideran\u00e7a da Fiat nas vendas no varejo at\u00e9 o dia 23 de setembro \u00e9 importante, pois o \u00faltimo m\u00eas em que a marca italiana liderou as vendas neste formato de comercializa\u00e7\u00e3o (somando carros de passeio mais comerciais leves) foi em janeiro deste ano. Desde ent\u00e3o, a marca se manteve entre as tr\u00eas primeiras colocadas, mas, na maioria das vezes, vendo a Volkswagen ou a BYD na primeira coloca\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos ver as cartas que as fabricantes de origem chinesa e alem\u00e3 t\u00eam nas mangas at\u00e9 o dia 30 para tentar, de repente, roubar essa primeira posi\u00e7\u00e3o moment\u00e2nea da marca italiana. Fa\u00e7am suas apostas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/Yq-iM8yJZfQ\/sddefault.jpg\" alt=\"Video: AVALIA\u00c7\u00c3O: Fiat Toro 2027 estreia com motor h\u00edbrido\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"Yq-iM8yJZfQ\" data-title=\"AVALIA\u00c7\u00c3O: Fiat Toro 2027 estreia com motor h\u00edbrido\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n<div class=\"offer-0km wp-block-wm1-offer-0km\">\n    <img\n        src=\"https:\/\/www.webmotors.com.br\/imagens\/prod\/379911\/FIAT_TORO_2.2_TURBO_DIESEL_RANCH_4WD_AT9_37991116152411922.webp\"\n        alt=\"\"\n        class=\"offer-0km__image\"\n        loading=\"lazy\"\n        decoding=\"async\"\n    >\n\n    <img\n        src=\"https:\/\/www.webmotors.com.br\/wm1\/wp-content\/themes\/wm1\/app\/assets\/images\/0km-shield.png\"\n        alt=\"\"\n        width=\"40\"\n        height=\"44\"\n        class=\"offer-0km__shield\"\n        loading=\"lazy\"\n        decoding=\"async\"\n    >\n\n    <div class=\"offer-0km__body\">\n        <h2 class=\"offer-0km__title\">FIAT TORO<\/h2>\n        <p class=\"offer-0km__versions\">6 vers\u00f5es dispon\u00edveis<\/p>\n\n                    <p class=\"offer-0km__price\">R$&nbsp;167.490 \u2013 R$&nbsp;238.490<\/p>\n        \n        <a href=\"https:\/\/www.webmotors.com.br\/fiat\/toro\/2027\" class=\"btn btn--medium btn--secondary btn--full offer-0km__cta\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_catalogo_veiculo_wm1\">\n            Conferir modelo<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n        <\/a>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marca italiana usa suas picapes campe\u00e3s de vendas para liderar as vendas no varejo em setembro &#8211; at\u00e9 o momento<\/p>\n","protected":false},"author":181,"featured_media":848398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[962],"tags":[433],"brand":[742],"class_list":["post-898384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado-automotivo","tag-mercado","brand-fiat"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/898384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=898384"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/898384\/revisions"}],"predecessor-version":[{"id":898386,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/898384\/revisions\/898386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/848398"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=898384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=898384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=898384"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=898384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}