{"id":901045,"date":"2026-11-07T10:00:00","date_gmt":"2026-11-07T13:00:00","guid":{"rendered":"https:\/\/adminwm1.webmotors.com.br\/wm1\/?p=901045"},"modified":"2026-11-05T18:00:55","modified_gmt":"2026-11-05T21:00:55","slug":"ritmo-do-crescimento-de-vendas-de-veiculos-perdeu-forca-no-mes-de-outubro","status":"publish","type":"post","link":"https:\/\/www.webmotors.com.br\/wm1\/carros\/ritmo-do-crescimento-de-vendas-de-veiculos-perdeu-forca-no-mes-de-outubro","title":{"rendered":"Ritmo do crescimento de vendas de ve\u00edculos perdeu for\u00e7a no m\u00eas de outubro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An\u00e1lises da Bright Consulting mostram que 2026 ser\u00e1 um ano bem melhor em compara\u00e7\u00e3o a 2025, mas algo abaixo do que as estat\u00edsticas apontavam at\u00e9 setembro \u00faltimo. Embora as vendas tendam a uma acomoda\u00e7\u00e3o, o resultado da compara\u00e7\u00e3o anual, que chegou a +22% em<br>agosto, caiu para +2,4% no fechamento do m\u00eas passado, o que confirma o pico do ciclo de alta ter ficado para tr\u00e1s.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque?lkid=1001&amp;tipoveiculo=carros-novos&amp;page=1\" target=\"_blank\" rel=\"noopener\">Confira as ofertas de carros zero-quil\u00f4metro na Webmotors!<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A consultoria aponta como poss\u00edveis causas a queda nos estoques de h\u00edbridos e el\u00e9tricos de menor pre\u00e7o, praticamente todos de origem chinesa, e o per\u00edodo eleitoral, que costuma levar a uma cautela de quem pretende comprar ou trocar por um ve\u00edculo novo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9dia di\u00e1ria de vendas de autom\u00f3veis e comerciais leves (segmentos que, somados, significam 94% do total, restando 5% para caminh\u00f5es e 1% para \u00f4nibus) \u00e9 um bom term\u00f4metro para an\u00e1lises. Apontou 11.544 unidades comercializadas em outubro, contra 12.799 em setembro (-9,8%) e 10.787 em outubro de 2025 (+7,0%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp\" alt=\"Concession\u00e1ria Volkswagen\" class=\"wp-image-811589\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros.webp 2560w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1024x682.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-2048x1365.webp 2048w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2024\/11\/07155550\/concessionaria-de-carros-150x100.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Estudo de consultoria apontou 11.544 ve\u00edculos vendidos por dia em outubro, contra 12.799 em setembro (-9,8%)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No acumulado at\u00e9 outubro foram 209 dias \u00fateis, um a menos que em 2025. Assim, manteve-se o crescimento, ainda robusto, de 17,2% &#8211; bem maior que a m\u00e9dia anual dos principais mercados ao redor do mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, n\u00e3o foi feita agora uma previs\u00e3o sobre novembro, dezembro e fechamento deste ano. A Anfavea estima 3,1 milh\u00f5es de ve\u00edculos vendidos este ano, por\u00e9m pode revisar em evento na pr\u00f3xima quarta-feira.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/lancamentos\/icaur-estreia-brasil-2027\">ICaur vai estrear com quatro SUVs em 2027<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/eletricos-e-hibridos\/lepas-aura\">Lepas Aura: conceito mostra como ser\u00e1 o futuro da marca<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/wm1\/carros\/eletricos-e-hibridos\/omoda-suv\">Omoda X \u00e9 revelado na China e antecipa SUV com visual futurista e proposta off-road<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uma refer\u00eancia no exterior \u00e9 a Associa\u00e7\u00e3o de Autom\u00f3veis de Passageiros da China, a maior entidade do mundo e com prop\u00f3sito semelhante ao da Anfavea no Brasil, todavia sem incluir caminh\u00f5es, \u00f4nibus e m\u00e1quinas agr\u00edcolas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1167\" src=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp\" alt=\"Vendas\" class=\"wp-image-829736\" srcset=\"https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat.webp 1750w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1024x683.webp 1024w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1050x700.webp 1050w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-768x512.webp 768w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-118x80.webp 118w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-1536x1024.webp 1536w, https:\/\/midiawm1.webmotors.com.br\/wp-content\/uploads\/2025\/09\/04151854\/Concessionaria-Fiat-150x100.webp 150w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/><figcaption class=\"wp-element-caption\">A Anfavea estima que as vendas de ve\u00edculos no Brasil chegar\u00e3o a 3,1 milh\u00f5es de unidades este ano &#8211; mas poder\u00e1 revisar essa proje\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A previs\u00e3o para o fechamento em 2026 aponta venda anual de 18,5 milh\u00f5es de unidades, o que representaria uma queda de aproximadamente 22% em rela\u00e7\u00e3o \u00e0s 23,7 milh\u00f5es comercializadas em 2025, rompendo uma sequ\u00eancia de cinco anos de alta. N\u00e3o surpreende, portanto, a ordem de exportar e oferecer pre\u00e7os convidativos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja tamb\u00e9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/whatsapp.com\/channel\/0029Vb2HFPbJZg4DzcbMJa0d\" target=\"_blank\" rel=\"noopener\">Acompanhe as not\u00edcias do &#8220;WM1&#8221; em nosso canal do WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/solutions\/webmotors-servicos\/?lkid=2473\" target=\"_blank\" rel=\"noopener\">Deixe seu carro usado como 0 km: acesse a Webmotors Servi\u00e7os<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.webmotors.com.br\/vender-carro?lkid=3744&amp;utm_company=webmotors&amp;utm_coupon=20offSEO&amp;utm_discount=20off\" target=\"_blank\" rel=\"noopener\">Anuncie seu ve\u00edculo na Webmotors com 20% de desconto<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Curte os nossos conte\u00fados? Ent\u00e3o voc\u00ea tem encontro marcado com a Webmotors TV: todos os domingos, \u00e0s 8h30 da manh\u00e3, no SBT<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Webmotors TV \u00e9 do Brasil inteiro! Agora, todos os domingos, \u00e0s 8h30 da manh\u00e3, voc\u00ea assiste o melhor do conte\u00fado automotivo direto da sua casa, no SBT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testes, comparativos, dicas, servi\u00e7os, lan\u00e7amentos e tudo mais que envolve o universo dos carros e das motos no Brasil e no mundo estar\u00e3o na tela da sua TV! Com apresenta\u00e7\u00e3o de Let\u00edcia Datena, nos encontramos aos domingos, \u00e0s 8h30, no SBT!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><img src=\"https:\/\/i.ytimg.com\/vi\/nY2ehX188s4\/sddefault.jpg\" alt=\"Video: WEBMOTORS TV | Carros Fora de S\u00e9rie, Airbag no Painel e H\u00edbrido Flex\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\">\n            <button type=\"button\" class=\"wp-block-embed__play\" data-video-id=\"nY2ehX188s4\" data-title=\"WEBMOTORS TV | Carros Fora de S\u00e9rie, Airbag no Painel e H\u00edbrido Flex\" aria-label=\"Reproduzir v\u00eddeo\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"96\" height=\"96\" fill=\"none\" viewBox=\"0 0 24 24\" aria-hidden=\"true\">\n  <path fill=\"#fff\" d=\"M12 22C6.49 22 2 17.52 2 12S6.49 2 12 2s10 4.49 10 10-4.48 10-10 10m0-18c-4.41 0-8 3.59-8 8s3.59 8 8 8 8-3.59 8-8-3.59-8-8-8\"\/>\n  <path fill=\"#fff\" d=\"m15.49 11.1399-4.97-2.98c-.67-.4-1.52.08-1.52.86v5.97c0 .78.85 1.26 1.51.86l4.97-2.99c.65-.39.65-1.33.01-1.72\"\/>\n<\/svg>\n<\/button><\/div><\/figure>\n\n\n<div class=\"related-offers wp-block-wm1-related-offers\">\n    <h2 class=\"related-offers__title\">Ofertas relacionadas<\/h2>\n\n    <ul class=\"related-offers__list\">\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/nivus\/10-200-tsi-total-flex-highline-automatico\/4-portas\/2026-2027\/81992579\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202611\/20261106\/volkswagen-nivus-1.0-200-tsi-total-flex-highline-automatico-wmimagem20114226489.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN NIVUS\">\n                            VOLKSWAGEN NIVUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2026\/2027<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;136.990\">\n                            R$&nbsp;136.990                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n                    <li class=\"related-offers__item\">\n                <a href=\"https:\/\/www.webmotors.com.br\/comprar\/volkswagen\/nivus\/10-200-tsi-total-flex-highline-automatico\/4-portas\/2024\/81878856\" class=\"related-offers__card\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n                    <img\n                        src=\"https:\/\/image.webmotors.com.br\/_fotos\/anunciousados\/gigante\/2026\/202611\/20261104\/volkswagen-nivus-1.0-200-tsi-total-flex-highline-automatico-wmimagem10383904036.jpg\"\n                        alt=\"\"\n                        class=\"related-offers__card-image\"\n                        loading=\"lazy\"\n                        decoding=\"async\"\n                    >\n\n                    <div class=\"related-offers__card-info\">\n                        <h3 class=\"related-offers__card-title\" title=\"VOLKSWAGEN NIVUS\">\n                            VOLKSWAGEN NIVUS                        <\/h3>\n                        <p class=\"related-offers__card-year\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\" aria-label=\"Fabrica\u00e7\u00e3o \/ Modelo\"><path fill=\"#2e2e3a\" fill-rule=\"evenodd\" d=\"M5 19h14v-7H5zM5 8h.278c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1h4.556c.347.595.986 1 1.722 1h1c.736 0 1.375-.405 1.722-1H19v2H5zm2-2h1l-.003 1H7zm9 0h1l-.003 1H16zm4 0h-1c0-1.103-.897-2-2-2h-1c-1.103 0-2 .897-2 2h-4c0-1.103-.897-2-2-2H7c-1.103 0-2 .897-2 2H4c-.553 0-1 .448-1 1v13c0 .552.447 1 1 1h16c.553 0 1-.448 1-1V7c0-.552-.447-1-1-1\" clip-rule=\"evenodd\"\/><\/svg>\n <span>2024\/2024<\/span>                        <\/p>\n                                                    <p class=\"related-offers__card-description line-clamp-1\" title=\"1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO\">\n                                1.0 200 TSI TOTAL FLEX HIGHLINE AUTOM\u00c1TICO                            <\/p>\n                                                <p class=\"related-offers__card-price line-clamp-1\" title=\"R$&nbsp;114.900\">\n                            R$&nbsp;114.900                        <\/p>\n                    <\/div>\n                <\/a>\n            <\/li>\n            <\/ul>\n\n    <a href=\"https:\/\/www.webmotors.com.br\/carros-novos\/estoque\/volkswagen\/nivus?tipoveiculo=carros-novos&#038;marca1=Volkswagen&#038;modelo1=NIVUS&#038;page=1\" class=\"btn btn--medium btn--secondary btn--full\" target=\"_blank\" rel=\"noopener noreferrer\" data-interaction-click=\"clicou_ofertas_relacionadas_wm1\">\n        Conferir estoque<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M17.3578 16.578C16.8358 16.578 16.4088 17.005 16.4088 17.527V18.4191C16.4088 18.8271 16.0766 19.1593 15.6685 19.1593H5.56141C5.15333 19.1593 4.82117 18.8271 4.82117 18.4286V8.31196C4.82117 7.90388 5.15333 7.57172 5.56141 7.57172H6.40604C6.92801 7.57172 7.35507 7.14466 7.35507 6.6227C7.35507 6.10074 6.92801 5.67368 6.40604 5.67368H5.56141C4.10941 5.68317 2.92313 6.85996 2.92313 8.31196V18.4286C2.92313 19.8806 4.10941 21.0668 5.56141 21.0668H15.6685C17.1205 21.0668 18.3068 19.8806 18.3068 18.4286V17.5365C18.3068 17.005 17.8797 16.578 17.3578 16.578Z\" fill=\"currentColor\"\/>\n<path d=\"M19.9202 4.58254C19.8253 4.35477 19.6355 4.16496 19.4077 4.07006C19.2843 4.02261 19.1609 3.99414 19.0376 3.99414H10.6956C10.1737 3.99414 9.74663 4.4212 9.74663 4.94316C9.74663 5.46513 10.1737 5.89219 10.6956 5.89219H16.7504L7.64928 14.9933C7.27916 15.3634 7.27916 15.9613 7.64928 16.3315C7.83909 16.5213 8.07634 16.6067 8.32309 16.6067C8.56984 16.6067 8.80709 16.5118 8.9969 16.3315L18.098 7.23031V13.2851C18.098 13.807 18.5251 14.2341 19.0471 14.2341C19.569 14.2341 19.9961 13.807 19.9961 13.2851V4.94316C19.9866 4.81979 19.9676 4.69642 19.9202 4.58254Z\" fill=\"currentColor\"\/>\n<\/svg>\n    <\/a>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proje\u00e7\u00f5es de vendas ainda s\u00e3o positivas para o fechamento do ano, mas abaixo das estimativas dos \u00faltimos meses<\/p>\n","protected":false},"author":270,"featured_media":820087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wm1_technical_sheet":[],"wm1_cross_sell_banner_enabled":true,"wm1_cross_sell_banner_custom":{"imageId":null,"link":"","target":"_blank","trackClickName":""},"wm1_related_links":[],"footnotes":""},"categories":[948],"tags":[433,1114,476],"brand":[734,735,736,737,738,742,743,745,746,748,749,750,1047,751,752,754,755,756,761,762,768,769,770,772,775,777,778,788,791,792],"class_list":["post-901045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carros","tag-mercado","tag-projecoes","tag-vendas","brand-byd","brand-caoa-changan","brand-caoa-chery","brand-chevrolet","brand-citroen","brand-fiat","brand-ford","brand-gac","brand-geely","brand-gwm","brand-honda","brand-hyundai","brand-icaur","brand-jac","brand-jaecoo","brand-jeep","brand-jetour","brand-kia","brand-leapmotor","brand-lexus","brand-mg","brand-mini","brand-mitsubishi","brand-nissan","brand-peugeot","brand-ram","brand-renault","brand-toyota","brand-volkswagen","brand-volvo"],"_links":{"self":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/901045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/comments?post=901045"}],"version-history":[{"count":2,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/901045\/revisions"}],"predecessor-version":[{"id":901047,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/posts\/901045\/revisions\/901047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media\/820087"}],"wp:attachment":[{"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/media?parent=901045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/categories?post=901045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/tags?post=901045"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.webmotors.com.br\/wm1\/wp-json\/wp\/v2\/brand?post=901045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}