Vendas sobem 22,5% e dão falsa impressão de crescimento

Aumento ocorreu em comparação a março, que foi um mês ruim; no ano, a queda de vendas dobrou: - 4,55%

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Legenda: C072adaf 2d5a 4186 B439 616f4887b8c7 630x386 2 0

Com 279.753 unidades vendidas, o mês de abril registrou um aumento vigoroso em relação a março: + 22,5%. Mas se a comparação for feita com abril do ano passado houve uma queda de 11,6%: no mesmo mês de 2013 foram vendidas 316.613 unidades.

 

O grande crescimento em relação a março ocorreu porque aquele mês foi muito ruim, teve apenas 18 dias úteis, e as vendas foram fracas. Já em abril a média de vendas diárias cresceu para 13.988 unidades, a mais alta do ano. Além disso, abril teve 20 dias úteis, dois a mais do que março.

 

O que preocupa a indústria são os números acumulados. No total de carros e comerciais leves foram vendidos de janeiro a abril 1.055.802 unidades, contra 1.104.483 no mesmo período do ano passado, isso significa uma queda de -4,55%, índice superior às precisões feitas pelos principais atores do mercado.

 

O ranking de vendas por marca de abril consolida a Fiat com folgada liderança, com 21,5%, distante da GM, segunda colocada com 17,9% que, por sua vez, se distancia da terceira colocada, a Volkswagen, com 16,9% de participação. A Ford mantém o quarto lugar, com 9,4%.

 

A boa briga é pela quinta posição, ou a liderança entre as montadoras novas. Pelo segundo mês seguido a Hyundai vendeu mais do que a Renault. A coreana vendeu em abril 19.228 unidades e a francesa 19.052, uma pequena diferença que leva ao “empate” das duas em participação: 6,9%.

 

No acumulado do ano a Renault fica na frente, com 70.857 unidades, contra 70.319 da Hyundai. Também no acumulado a diferença é insignificante e ambas têm 6,7 pontos percentuais de participação.

 

background-position:initial initial;background-repeat:initial initial">Mês

background-repeat:initial initial">Venda diária

background-repeat:initial initial">Janeiro

initial initial;background-repeat:initial initial">13.624

background-repeat:initial initial">Fevereiro

initial initial;background-repeat:initial initial">12.296

background-repeat:initial initial">Março

initial initial;background-repeat:initial initial">12.689

background-repeat:initial initial">Abril

initial initial;background-repeat:initial initial">13.988

 

Ranking por marca

Abril de 2014

background-position:initial initial;background-repeat:initial initial">Class.

background-repeat:initial initial">Marca

background-repeat:initial initial">Unidades

background-repeat:initial initial">Part. %

background-repeat:initial initial">1º

initial initial">Fiat

background-position:initial initial;background-repeat:initial initial">60.245

initial initial;background-repeat:initial initial">21,5

background-repeat:initial initial">2º

initial initial">GM

background-position:initial initial;background-repeat:initial initial">50.043

initial initial;background-repeat:initial initial">17,9

background-repeat:initial initial">3º

initial initial">Volkswagen

background-position:initial initial;background-repeat:initial initial">47.240

initial initial;background-repeat:initial initial">16,9

background-repeat:initial initial">4º

initial initial">Ford

background-position:initial initial;background-repeat:initial initial">26.346

initial initial;background-repeat:initial initial">9,4

background-repeat:initial initial">5º

initial initial">Hyundai

background-position:initial initial;background-repeat:initial initial">19.288

initial initial;background-repeat:initial initial">6,9

background-repeat:initial initial">6º

initial initial">Renault

background-position:initial initial;background-repeat:initial initial">19.053

initial initial;background-repeat:initial initial">6,9

background-repeat:initial initial">7º

initial initial">Toyota

background-position:initial initial;background-repeat:initial initial">16.556

initial initial;background-repeat:initial initial">5,9

background-repeat:initial initial">8º

initial initial">Honda

background-position:initial initial;background-repeat:initial initial">11.237

initial initial;background-repeat:initial initial">4

background-repeat:initial initial">9º

initial initial">Nissan

background-position:initial initial;background-repeat:initial initial">5.589

initial initial;background-repeat:initial initial">2

background-repeat:initial initial">10º

initial initial">Mitsubishi

background-position:initial initial;background-repeat:initial initial">4.913

initial initial;background-repeat:initial initial">1,8

background-repeat:initial initial">11º

initial initial">Citroën

background-position:initial initial;background-repeat:initial initial">4.599

initial initial;background-repeat:initial initial">1,6

background-repeat:initial initial">12º

initial initial">Peugeot

background-position:initial initial;background-repeat:initial initial">3.791

initial initial;background-repeat:initial initial">1,4

background-repeat:initial initial">13º

initial initial">Kia

background-position:initial initial;background-repeat:initial initial">2.300

initial initial;background-repeat:initial initial">0,8

background-repeat:initial initial">14º

initial initial">BMW

background-position:initial initial;background-repeat:initial initial">1.226

initial initial;background-repeat:initial initial">0,4

background-repeat:initial initial">15º

initial initial">Mercedes-Benz

background-position:initial initial;background-repeat:initial initial">1.085

initial initial;background-repeat:initial initial">0,4

background-repeat:initial initial">16º

initial initial">Audi

initial initial;background-repeat:initial initial">897

initial initial;background-repeat:initial initial">0,3

background-repeat:initial initial">17º

initial initial">Chery

initial initial;background-repeat:initial initial">776

initial initial;background-repeat:initial initial">0,3

background-repeat:initial initial">18º

initial initial">Land Rover

initial initial;background-repeat:initial initial">747

initial initial;background-repeat:initial initial">0,3

background-repeat:initial initial">19º

initial initial">JAC

initial initial;background-repeat:initial initial">723

initial initial;background-repeat:initial initial">0,3

background-repeat:initial initial">20º

initial initial">Suzuki

initial initial;background-repeat:initial initial">469

initial initial;background-repeat:initial initial">0,2

background-repeat:initial initial">21º

initial initial">Lifan

initial initial;background-repeat:initial initial">359

initial initial;background-repeat:initial initial">0,1

background-repeat:initial initial">22º

initial initial">Iveco

initial initial;background-repeat:initial initial">352

initial initial;background-repeat:initial initial">0,1

background-repeat:initial initial">23º

initial initial">Volvo

initial initial;background-repeat:initial initial">324

initial initial;background-repeat:initial initial">0,1

background-repeat:initial initial">24º

initial initial">Dodge

initial initial;background-repeat:initial initial">272

initial initial;background-repeat:initial initial">0,1

background-repeat:initial initial">25º

initial initial">Mini

initial initial;background-repeat:initial initial">249

initial initial;background-repeat:initial initial">0,1

background-repeat:initial initial">26º

initial initial">Jeep

initial initial;background-repeat:initial initial">146

initial initial;background-repeat:initial initial">0,1

background-repeat:initial initial">27º

initial initial">Ssangyong

initial initial;background-repeat:initial initial">106

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">28º

initial initial">Rely

initial initial;background-repeat:initial initial">102

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">29º

initial initial">Hafei

initial initial;background-repeat:initial initial">96

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">30º

initial initial">Subaru

initial initial;background-repeat:initial initial">84

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">31º

initial initial">Troler

initial initial;background-repeat:initial initial">83

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">32º

initial initial">Shineray

initial initial;background-repeat:initial initial">76

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">33º

initial initial">Mahindra

initial initial;background-repeat:initial initial">66

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">34º

initial initial">Jinbei

initial initial;background-repeat:initial initial">60

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">35º

initial initial">Porsche

initial initial;background-repeat:initial initial">43

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">36º

initial initial">Smart

initial initial;background-repeat:initial initial">42

initial initial;background-repeat:initial initial">0

background-repeat:initial initial">37º

initial initial">Jaguar

initial initial;background-repeat:initial initial">30

initial initial;background-repeat:initial initial">0

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